Sport Wales

Evaluation of Sport Wales’ Calls 4 Action Programme

by Claire Collins

Sport Wales

Evaluation of Sport Wales’ Calls 4 Action Programme

by Claire Collins

by Claire Collins
Client: Sport Wales sport wales
Project: Evaluation of Calls 4 Action Programme
Year: 2016 – 2019
Team: Clive Grace, Steve Martin, Dr Nicola Bolton, Sandra Harris, Sally Church, Mark Frost, Aled Eurig, Liam Whittington, Ruby Dixon

Project Details

RCS were appointed by Sport Wales in September 2016 to undertake a real time evaluation of their innovative Lottery funded programme, ‘Calls 4 Action’.  The Programme aims to engage key target groups in greater sport participation – women and girls, disabled people, BME people, and those living in disadvantaged communities.  The evaluation has looked at both of the Phases of the Programme from an impact perspective, and at Phase 2 from a process perspective as well. We engaged with all 23 projects across Wales involving a wide variety of partners.  These were ‘traditional’ partners including National Governing Bodies such as Cricket Wales who looked to engage BME youngsters in the game, collaborations between mainstream health and other agencies aiming to develop a positive social movement for change in sport, and community based bodies such as Street Football.

Our Work

The evaluation has produced a stream of reports rich in learning through the application of theory of change methodologies which make it possible to draw lessons across projects which vary according to the sport, the location, and the character of the partners and sponsors. It has produced both detailed and informative case studies as well as important thematic work on governance and partnerships, participation, and value for money.  One major output which has developed across the evaluation period has been an innovative model for achieving sport participation. This combines the EFQM Business Excellence Model with theory of change ideas and the use of maturity matrices. This creates an instrument which is analytical as well as descriptive, and which facilitates diagnosis of how well an organisation is performing as well as the ability to set targets and understand the ‘how?’ of achieving improvement.

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